Tomas Bata University in Zlín

Department of Marketing Communications

About Us

Creative marketing communication

The current role of marketing communications is crucial, each brand is trying to “fight” for its communication space and gain their customers. Nowadays there is strength in continuity and creativity and practice after graduation is always welcome in companies. It is this added value that is offered by studying at the Institute of Marketing Communications.

The study is suitable not only for graduates (a full-time form of study) but also for professionals from the practice who want to expand their education (distance form of study). At the Department of Marketing Communications, the lecturers teach with scientific and practical overlap thanks to which we can be proud of the high applicability of our graduates in professional practice.

What you should not miss?

marketing laboratory

The Department of Marketing Communications, as the only one in Moravia, offers students (and companies) a platform adapted for marketing research. The laboratory has such technology as an eye camera, which detects the movement of the eyes and determines the intensity of the customer’s attention. It also offers virtual reality programming and testing or tools for applying the new field of Design Thinking.


the subject where practice meets teaching

Thanks to the subject called Communication Agency (KOMAG), students have the opportunity to apply managerial and teamwork skills across all fields that the entire Faculty of Multimedia Communications offers during their university studies. For two semesters, students independently organize events from the initial idea, through raising funds, creative online and offline promotion, to the final implementation in cooperation with 11 art disciplines that the faculty offers.

What knowledge will you gain?

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Digital communication
e-commerce/ websites analytics/ social media

Emphasis is placed on understanding the functions and possibilities of e-marketing tools and their correct application within the brand building and communication mix.

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Marketing research
quantitative and qualitative research / research tools

The student will gain practical comprehensive knowledge necessary for the use of marketing research.


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Public relations
media communication / copywriting

The subject of the study is techniques and tools for long-term building of public relations and knowledge suitable for the development of internal communication in companies.

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Sales promotion
the role of sales promotion / benefit programs

Systematic interpretation of all forms and tools that are used in the contemporary sales promotion in the commercial and non-profit sphere.

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Psychology, sociology, economics
social structure of the society /

creating the campaign budget
Understanding the functioning of the principle of marketing communications in context involves basic knowledge in the field of psychology, sociology, economics.

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Design Thinking
creativity development /

the methodology of Design Thinking
The process of generating ideas and solving problems with a focus on the end-user.

…and lots of other skills and knowledge.

Apply to study HERE.

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