Admissions
Master Study Programme Marketing Communication
Application directive
Dean’s Directive SD2021.09
Directive for a Publicly Announced Admission Procedure for the Master Degree Study Programme Marketing Communication, Full-time Study, Taught in the English Language
Nearest Application deadline for academic year 2024/2025
- May 31, 2024
Requirements
- completed related bachelor or master degree study programme focusing on marketing, marketing communications and media, economics, business management, mass communication, or sociology, preparing for a follow-up master degree programme
Where and how to apply
Applications for academic year 2024/2025 are now open
- fill in the Tomas Bata University E-application
- Required documents: university diploma, Transcript of Records, Certificate in English (CEFRL B2 minimum), curriculum vitae, university reference, Recognition of Previous Tertiary Education, (for details see TBU E-Application FAQs)
- there is no fee for the admission procedure
Entrance examination
- Essay written in English, 2,500–3,000 words long, upload together with your application to study (one of the required documents)
- Essay topic: The Importance of Sustainability in Marketing Communications
Essay requirements
In your essay, deal with the following questions:
- What does sustainability in marketing, specifically in marketing communications, mean?
- Why is sustainability important in marketing communications?
- How can sustainability be communicated? (please present real-life examples)
- What does sustainable influence on consumers mean?
- What do you think the trends in sustainable marketing communications are?
Essay criteria assessed
- Quality of the essay:
- Adherence to topic and its quality
- Essay organization (introduction, body, and conclusion)
- Logical division, coherence and unity
- Correct standard English with complete and error-free sentences
- Evidence of the use of appropriate materials such as scientific books, journal articles, studies, and reports. Use Harvard referencing (author/date style in-text references), and list all your sources at the end of your paper too. Avoid plagiarism.
- Formal requirements:
- format: PDF, font: Calibri, font size: 12, line spacing: 1.15
- Recommended length: 2,500–3,000 words
- Maximum score: 100 points
- Minimum score for admission: 70 points
Language requirements
- minimum level B2 of the Common European Framework of Reference for Languages, an appropriate certificate must be presented
Number of accepted applicants
- Minimum 8, maximum 20
Tuition fee
- CZK 67,500 per year (or equivalent sum in EUR according to the current exchange rate of the Czech National Bank)
- payable within 15 days of enrolment
- payment details are available in the application generated at apply.utb.cz
Enrolment date
- Not specified yet (approx. mid-September 2024)
Doctoral Study Programme Multimedia and Design
There will be no doctoral students admitted for study in the academic year 2024-25.