Tomas Bata University in Zlín

Degree Studies in English

Admissions

Master Study Programme Marketing Communication

Application directive

Dean’s Directive SD2021.19 Directive for a Publicly Announced Admission Procedure for the Master Degree Study Programme Marketing Communication, Full-time Study, Taught in the English Language

Nearest Application deadline for academic year 2022/2023
  • January 31, 2021 (there will be subsequent deadlines that will be announced later both here and at apply.utb.cz)
Requirements
  • completed related bachelor or master degree study programme focusing on marketing, marketing communications and media, economics, business management, mass communication, or sociology, preparing for a follow-up master degree programme
Where and how to apply

Applications for academic year 2022/2023 are now open

Entrance examination
  • Essay written in English, 2,500–3,000 words long, upload at apply.utb.cz together with your application to study (one of the required document uploads to complete application)
  • Essay topic: The Importance of Sustainability in Marketing Communications
Essay requirements

In your essay, deal with the following questions:

  • What does sustainability in marketing, specifically in marketing communications, mean?
  • Why is sustainability important in marketing communications?
  • How can sustainability be communicated? (please present real-life examples)
  • What does sustainable influence on consumers mean?
  • What do you think the trends in sustainable marketing communications are?

Essay criteria assessed

  • Quality of the essay:
    • Adherence to topic and its quality
    • Essay organization (introduction, body, and conclusion)
    • Logical division, coherence and unity
    • Correct standard English with complete and error-free sentences
  • Evidence of the use of appropriate materials such as scientific books, journal articles, studies, and reports. Use Harvard referencing (author/date style in-text references), and list all your sources at the end of your paper too. Avoid plagiarism.
  • Formal requirements:
    • format: PDF, font: Calibri, font size:  12, line spacing: 1.15
    • Recommended length: 2,500–3,000 words
    • Maximum score: 100 points
    • Minimum score for admission: 70 points
Language requirements
Number of accepted applicants
  • Minimum 8, maximum 20
Tuition fee
  • CZK 67,500 per year (or equivalent sum in EUR according to the current exchange rate of the Czech National Bank)
  • payable within 15 days of enrolment
  • payment details are available in the application generated at apply.utb.cz
Enrolment date
  • Not specified yet (approx. mid-September 2022)

Doctoral Study Programme Multimedia and Design

Nearest Application deadline for academic year 2022/2023
  • to be announced (there will be subsequent deadlines that will be announced later both here and at apply.utb.cz)
Requirements
  • completed master degree study programme in visual arts or a programme related to visual and multimedia arts, or a teaching degree for lower and higher secondary schools
Where and how to apply

*Research Proposal for Doctoral Study (5 pages long), containing a brief summary of the current state of knowledge in the selected field, concepts and aims to be achieved within the framework of the applicant’s doctoral study

Entrance examination
  • Entrance examination shall be performed in the absence of the applicant and consists of a comprehensive evaluation of the submitted documents (portfolio, originality and topicality of the doctoral thesis topic, suitability of the content of the doctoral thesis with respect to the course and focus of the FMC)
Language requirements
Number of accepted applicants
  • 5 max.
Tuition fee
  • CZK 67,500 per year (or equivalent sum in EUR according to the current exchange rate of the Czech National Bank)
  • payable within 15 days of enrolment
  • payment details are available in the application generated at apply.utb.cz
Enrolment date
  • will be specified individually

Faculties and departments

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