Four of our students won the POPAI Student award this year
11. December 2023The POPAI STUDENT AWARD competition annually presents new proposals for communication tools and in-store campaigns, which are created by high school and university students specializing in marketing communication and design based on real assignments from specific clients.
The winner in the Design of POP material category according to the brief of the Plzeňský Prazdroj company was the design Stand – Christmas tree, the author of which is Anna Fischerová from the Product Design studio.
In the category Graphic 2D design according to the brief of the Coca-Cola company, Patrik Kapičák from the Digital Design studio took home the Prize for Creativity.appreciation
The jury also awarded Prizes to the Plzeňský Prazdroj company, namely to two proposals. This prize belonged to the proposal Vytoč si Christmas moodu!, which was presented in the competition by Kateřina Drabinová from the Produktový design studio. The second prize-winning design was the POP for Pilsner Urquell – a sales island by Martin Bielik from the same studio.
The competition attracts the constant attention of the professional public thanks to the original, creative ideas of the competing students and is an interesting opportunity for young talented creators and future experts in the field of marketing communication. This year’s competition was no exception – it brought a number of inspiring student designs, which the contestants presented in three competition categories.
The awards were ceremoniously presented to the winners of the competition as part of the POPAI DAY 2023 event program, which took place on November 23, 2023 at the O2 universum convention center in Prague 9.