Admissions
Master Study Programme Marketing Communication
Application directive
Dean’s Directive SD/17/2024
Directive for a Publicly Announced Admission Procedure for the Master Degree Study Programme Marketing Communication, Full-time Study, Taught in the English Language
Nearest Application deadline for academic year 2025/2026
- January 31, 2025
Requirements
- completed related bachelor or master degree study programme focusing on marketing, marketing communications and media, economics, business management, mass communication, or sociology, preparing for a follow-up master degree programme
Where and how to apply
Applications for academic year 2025/2026 will open on 20 November 2024
- fill in the Tomas Bata University E-application
- Required documents: university diploma, Transcript of Records, Certificate in English (CEFRL B2 minimum), curriculum vitae, university reference, Recognition of Previous Tertiary Education, (for details see TBU E-Application FAQs)
- the application fee is CZK 720
Entrance examination
- Topic: Impact of Digital Transformation on Consumer Behavior
- Task: Analyze how digitalization has changed consumer behavior in at least two major markets (e.g., U.S. and China, or Europe and Southeast Asia).
- Research Component: Examine the role of social media, e-commerce, and mobile technology in reshaping marketing practices.
- Presentation: Create a visual presentation (around 15 slides) that illustrates key trends, supported by data and case studies.
- Summary Report: Write a 1,500-word report summarizing the findings and suggesting how marketers should adapt to these changes. List your sources.
Language requirements
- minimum level B2 of the Common European Framework of Reference for Languages, an appropriate certificate must be presented
Number of accepted applicants
- Minimum 8, maximum 20
Tuition fee
- CZK 67,500 per year (or equivalent sum in EUR according to the current exchange rate of the Czech National Bank)
- payable within 15 days of enrolment
- payment details are available in the application generated at apply.utb.cz
Enrolment date
- Not specified yet (approx. mid-September 2025)
Doctoral Study Programme Multimedia and Design
There will be no doctoral students admitted for study in the academic year 2025-2026.