Exhibition SHIFT
We warmly invite you to an exhibition by the Faculty of Multimedia Communications at Tomáš Baťa University in Zlín entitled SHIFT. You can visit the exhibition from September 24 to 28, 2025, as part of Bratislava Design Week. This year, the festival will take place at a new location – Internát Svoradov, Svoradova 13, Bratislava. The exhibition project SHIFT presents a selection of works from the studios of the Faculty of Multimedia Communications at Tomas Bata University in Zlín. These works explore the theme of transformation, in line with the main focus of the festival, as a key process shaping contemporary design. The exhibition reflects transformations across a broad spectrum of contexts: from shifts in methodologies and philosophical foundations of creative practice, through changes in approaches to design thinking, to the redefinition of the very function and social role of design. The young generation of authors brings diverse perspectives into their works, oscillating between enthusiastic acceptance of contemporary scientific and technological innovations and critical reflection on their ethical, ecological, and existential consequences. Transformations are also evident on other levels – from material experiments and the use of smart materials to creation within digital tools, virtual reality, and augmented reality. The exhibition showcases hybrid and interdisciplinary approaches where craft traditions intersect with progressive technological research, and where the creative process continually adapts to shifting social, technological, and environmental conditions. In this dynamic environment, the designer is not only globally connected but also compelled to take greater responsibility for the impact of their decisions, making the theme of transformation not only a visual motif but also a fundamental challenge for the future of design. You can also visit the SHIFT project website HERE.
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