PhDr. Tomáš Šula, Ph.D.

Senior Lecturer

Department of Marketing Communications

E-mail: sula@utb.cz Mobile: +420 604 567 800 TEL: +420 576 034 405 Office:
U44/103
/ - tel: +420 576 034 405

Teaching

Consulting hours

Monday 10:00 - 12:00

Curriculum vitae

Education

2012 – 2016
Doctoral studies: Multimedia and Design, Ph.D.
Tomas Bata University in Zlín, Faculty of Multimedia Communication

2014 – 2015
Rigorosum Examination: Marketing communications, PhDr.
Comenius University in Bratislava

2007 – 2009
Master's degree: Marketing communications, Mgr.
Tomas Bata University in Zlín, Faculty of Multimedia Communication

2004 – 2007
Bachelor's degree: Marketing communications, Bc.
Tomas Bata University in Zlín, Faculty of Multimedia Communication

Process of employment

2021 – current
Vice-Dean for Internal and External Relations
Tomas Bata University in Zlín, Faculty of Multimedia Communications

2011 – current
Senior Lecturer
Tomas Bata University in Zlín, Faculty of Multimedia Communications

2009 – 2012
Regional manager OPVK project TE-ERA
Tomas Bata University in Zlín, Faculty of Multimedia Communications

2009 – 2012
Communication specialist OPVK project MUNRO
Tomas Bata University in Zlín, Faculty of Multimedia Communications

2007 – 2009
Junior Strategy Planner
Aetna s.r.o.

Other publications

2016
Gold Effie Award Czech Republic

Cookie	Duration	Description
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
mdocs-f23d4887cc59eaf5d74998a5389151af	session	No description
PHPSESSID	session	This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
pll_language	1 year	The pll _language cookie is used by Polylang to remember the language selected by the user when returning to the website, and also to get the language information when not available in another way.
qtrans_front_language	1 year	This cookie is set by qTranslate WordPress plugin. The cookie is used to manage the preferred language of the visitor.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Cookie	Duration	Description
_dc_gtm_UA-120672567-6	1 minute	No description
_dc_gtm_UA-120672567-7	1 minute	No description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_1HP1PTTJR4	2 years	This cookie is installed by Google Analytics.
_gat_UA-120672567-1	1 minute	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
sid	1 month	The sid cookie contains digitally signed and encrypted records of a user’s Google account ID and most recent sign-in time.
vuid	2 years	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.

Cookie	Duration	Description
_fbp	3 months	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
fr	3 months	Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
IDE	1 year 24 days	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
MUID	1 year 24 days	Bing sets this cookie to recognize unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.
NID	6 months	NID cookie, set by Google, is used for advertising purposes; to limit the number of times the user sees an ad, to mute unwanted ads, and to measure the effectiveness of ads.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt.innertube::nextId	never	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests	never	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.

Tomas Bata University in Zlín