Tomas Bata University in Zlín

Senior Lecturer

Mgr. Eliška Káčerková, Ph.D.

Department of Marketing Communications
E-mail: kacerkova@utb.cz TEL: +420 576 034 402 Office:
U44/208

Subjects in 2019/2020

Advertising 1, 2

History of marketing communications

Information sources and their using

Methodology for writing qualification works


Teaching

Consulting hours

Tuesday 1pm - 3pm

Curriculum vitae

Education

2007 - 2012: Tomas Bata University in Zlín, Faculty of Management and Economics, Ph.D.

2008 - 2009: Tomas Bata University in Zlín, Faculty of Applied Informatics – pedagogical studies

2002 - 2007: Tomas Bata University in Zlín, Faculty of Multimedia Communications, Mgr.

1998 - 2002: Masaryk Grammar School, Vsetín

Internships and study stays

2006: Academy of Public Relations, Prague

Process of employment

  • 2008 - present: Tomas Bata University in Zlín, Faculty of Multimedia Communications, Department of Marketing Communications, senior lecturer
  • 2016 - present: Zlín Film Festival, PR asistent
  • 2008 - 2013: Comtech, Zlín, PR executive a copywriter
  • 2006: Crest Communication, Prague, PR executive
  • 2005: Zlín Film Festival, Zlín, marketing asistent

Other publications

Káčerková, E. (2018). Preferences of Communication Tools in Choice of High School. Marketing Identity6(1/1), 85-92.

Faculties and departments

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