Ing. Radomila Soukalová, Ph.D.
Department of Marketing CommunicationsU44/210
Author identifiers
specialization: marketing management, basics of marketing, communication theory, creative innovation, transfer of innovations, consultancy in the field of registration of patents and industrial designs.
Teaching
Consulting hours
Monday 12am - 2pmCurriculum vitae
Education
July 2004 - TBU FAME Zlín, Ph.D., PhD diploma.
2002 -2004 - doctoral studies at TBU FAME in Zlín
2001 - 2002 - doctoral studies, Faculty of Entrepreneurship, Brno University of Technology
1983-1985 - Palacký University in Olomouc Faculty of Science - additional pedagogical studies
1977-1982 - BUT Brno- FT in Zlín Economics and Management of Consumer Industry, Ing.
1973-1977 - Gymnasium Zlín
Internships and study stays
2006 - 2008 lectures and seminars in the field of Sales Support and Direct Marketing at the University of Constantine the Philosopher in Nitra, Faculty of Arts, Department of Mass Media Communication, SR
April 2012 - Izmir Turkey, lectures on the topic: Tomáš Baťa and his business philosophy
2013 - Charles University in Bratislava, Slovakia, lectures on the topic: Tomáš Baťa and his business philosophy
Process of employment
2013 - still assistant professor at the Institute of Marketing Communications, FMK TBU Zlín
2005 - 20012 - Vice-Dean for Creative Activities at FMK TBU Zlín, Assistant Professor of IMC
2003 - 2005 - assistant professor at FMK TBU Zlín
2001 - 2003 - external lectures and seminars at FMK in the subjects of marketing, personal sales, economics and business
1999-2003 - Head of Marketing in the bachelor's study program FaME TBU implemented at O. A. T. Bata and VOŠE Zlín
1992-1999 - teaching of economic subjects and marketing at the T. Bata Business Academy in Zlín, lectures and seminars in the subjects of marketing, marketing communication and international marketing in the bachelor's study program at VOŠE Zlín
1992-1993 - external teaching of economic subjects at Gymnázium Zlín, at Gymnázium T. G. M in Zlín
1982-1992 - teacher of vocational subjects and economics at the Secondary Vocational School of Shoemaking in Zlín.
Membership of bodies
2014 - 2020 member of AS FMK TBU, 2019 member of AS TBU
2017 - Member of the Faculty Editorial Board of the Edition of Marketing Communication FMK published by TBU