Tomas Bata University in Zlín

Within her research, project, lecturing and pedagogical activities she focuses on marketing, marketing services, marketing research and its usa in analyzing purchasing and consumer behavior. She is interested in neuromarketing, design thinking and other new research trends and approaches to marketing decision making.

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Teaching

Consulting hours

Wednesday 12 noon-2pm

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Curriculum vitae

Education

2009 - Tomas Bata University in Zlin, Faculty of Management and Economics, degree course in Management and Economics, Ph.D.

1995 - 2000: Silesian University in Opava, School of Business Administration in Karviná, degree course in marketing managemetn, Ing.

1991 -1995: Commercial Academy, Zlín

Internships and study stays

2005 – 2008 Constantine The Philosopher University in Nitra, lectures and seminars: Public opinion research

2015: Comenius University in Bratislava, Slovakian republic, lecturer within the Erasmus programme

Process of employment

2005 – now: Tomas Bata University in Zlin, Faculty of Multimedia Communicatiions, Department of Marketing Communications, lecturer

2000 – 2005 Tomas Bata Business Academy and College, lecturer

 

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Creative activities

Publications

Project outputs