Daniela Michnová in Roger Hatchuel Student Academy 2025
24. April 2025Daniela Michnová, a student of the Department of Marketing Communications at the Faculty of Multimedia Communications at UTB, has been selected among 31 talented students from all over the world to participate in the prestigious Roger Hatchuel Student Academy 2025. This exceptional program is held as part of the Cannes Lions International Festival of Creativity and is designed for students interested in advertising, marketing and creative communication.
The Roger Hatchuel Student Academy provides young talents with the opportunity to learn from the world’s top leaders, biggest brands and creative thinkers. Over the course of an intensive week, students experience lectures, workshops and meetings that allow them to deepen their knowledge, make valuable connections and gain inspiration from their peers around the world.
This year, participants will focus on key themes such as the value of diversity, building a personal brand and working with a clear purpose. The Roger Hatchuel Student Academy gives students the opportunity to understand how design and creativity impact the world around us. Daniela Michnová’s participation is a significant achievement not only for herself, but also for our university.