Tomas Bata University in Zlín

Ing. Petra Benyahya, Ph.D.
Senior Lecturer

Ing. Petra Benyahya, Ph.D.

Department of Marketing Communications
E-mail: benyahya@utb.cz TEL: +420 576 034 422 Office:
U44/207

She works as an assistant professor at the Department of Marketing Communications at the Faculty of Marketing Communications, which is part of the Tomas Bata University in Zlín. She teaches the subjects Communication and Presentation Skills, Personal Selling, Human Resource Management and Corporate Social Responsibility. She also participates in courses for the managerial public in cooperation with the Faculty of Management and Economics. Her research interests are oriented towards trust building, knowledge sharing and human resource management. She participated in the solution of several scientific projects.


Teaching

Consulting hours

Monday 9am - 11am

Curriculum vitae

Education

  • 2003-2008: Tomas Bata University in Zlín, Faculty of Management and Economics, degree course in Management and Economics, Doctoral degree 
  • 1999-2001: Tomas Bata University in Zlín, Faculty of Management and Economics, degree course in Management, Marketing, Master's degree 
  • 1996-1999: Brno University of Technology, Faculty of Management and Economics in Zlín, degree course in Management and Economics, Bachelor's degree 
  • 1992-1996: Grammar School in Uherské Hradiště 

Internships and study stays

  • 20019: University of León, Spain, lecturer within the Erasmus programme 
  • 2018: University of Angers, Institute of Technology, France, lecturer within the Erasmus programme 
  • 2016: Ekonomická univerzita v Bratislave, Slovakia, lecturer within the Erasmus programme 
  • 2015: BBA INSEEC Ecole de commerce Europeenne, campus Lyon and campus Bordeaux, France, lecturer within the Erasmus programme 
  • 2014: HELLA AUTOTECHNIK, s.r.o., HR department, Mohelnice, Czech Republic 
  • 2014: ISCAP School of Accounting and Administration of Porto, Portugal, lecturer within the Erasmus programme 
  • 2013: ECE Inseec Group Bordeaux, France, lecturer within the Erasmus programme 
  • 2012: Université Jean Moulin Lyon 3, France, lecturer within the Erasmus programme 
  • 2009: ESC St. Etienne School of Management, France, lecturer within the Erasmus programme 
  • 2009: Laurea University of Applied Sciences, Espoo, Finland, lecturer within the Erasmus programme 
  • 2006: School of Technology and Management of Beja, Portugal, lecturer within the Erasmus programme 
  • 2006: Uniwersytet Rzeszowski v Rzeszowě, Poland, lecturer within the Erasmus programme 
  • 2005: Haute Ecole Mosane d'Enseignement Superieur v Liege, Belgium, lecturer within the Erasmus programme 

Process of employment

  • 9/2023-present: Tomas Bata University in Zlín, Faculty of Multimedia Communications, Department of Marketing Communications, asisstant professor 
  • 10/2024-present: Charles University, Faculty of Physical Education and Sport, lecturer of the course Communication and communication techniques
  • 1/2020-present: Knowledge Sharing, s.r.o., co-founder, consultant and lecturer, consulting in the field of knowledge sharing
  • 1/2008-8/2023: Tomas Bata University in Zlín, Faculty of Management and Economics, Department of Management and Marketing, asisstant professor 
  • 9/2003-12/2008: Tomas Bata University in Zlín, Faculty of Management and Economics, Department of Management and Marketing, asisstant 

Membership of expert organizations

  • People Management Forum, member since 2012 

Faculties and departments

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