Speed and escape
12. June 2023Gallery G18 invites you to the last exhibition of the summer semester – Speed and Escape, which will guide you through the visual strategies of the graphic design of car advertising of the 1920s and 1930s. The opening of the exhibition will traditionally take place on June 21 from 6 p.m. and will last from June 22 to August 31, 2023, from Monday to Thursday, from 1 to 6 p.m.
The exhibition follows the long-term research of curator Helena Maňasová Hradská, who focuses on the history of advertising and marketing in interwar Czechoslovakia. The first exhibition output of the research was the presentation of the visual identity of the Alpa brand (Blue and strong. The story of the Alpa brand and Leo Heilbrunn).
Another exhibition captures another of the important themes of contemporary imagination, which were used in the advertising campaigns of brands such as Praga, Škoda, Zetka (Zbrojovka). The research will again be focused on the timeless value structures of visual advertising means, such as the aestheticization of speed, the simplification of the concept of freedom, social evaluation and technological progress.
Reproductions of period posters will also be complemented by typographical posters of students of the Graphic Design studio of FMC TBU in Zlín.