#4 Build it UP! – Brandbuilding
24. April 2023Another April Build it UP!, this time on the topic of Brandbuilding, is here. The lecture will begin on Monday, April 24 at 4 p.m. at the G18 gallery, which is organizing a series of workshops in cooperation with UPPER – Center for Creative Industries and Entrepreneurship.
As part of the brand building workshop, students will master the three basic steps in building a brand, namely creating a brand strategy, identity and marketing. The workshop will take place under the guidance of a person who deals with brand building on a daily basis, Michal Pastier. Michal was included among the Top 100 European innovators according to Google and the Financial Times, and with another 200 creative awards, he is among the most awarded advertising creators in the region. In 2021, he founded a new hybrid agency, Darwin and the Machines, whose goal is to create long-term and consistent brand communication.
The series of five workshops focused on professional topics takes place from March to May 2023. Although the project is primarily intended for students of the Faculty of Multimedia Communications, the participation of students from other faculties will be welcome. The aim of the project is, among other things, to expand students’ awareness of new and modern trends in technology development and digital marketplaces. The event is free, there is no need to report participation.