Tomas Bata University in Zlín

doc. Mgr. Peter Štarchoň, Ph.D.
professor

doc. Mgr. Peter Štarchoň, Ph.D.

Department of Marketing Communications
E-mail: starchon@utb.cz TEL: +420 576 034 433 Office:
U44/124

Prof. Mgr. Peter Štarchoň, PhD. deals with new marketing trends in marketing management, currently with special emphasis on brand and attitudes of consumers and changes in their behaviour. He established international scientific journal Marketing Science and Inspirations where he still works as editor-in-chief. He is a member of editorial board of scientific magazines Holistic Marketing Management and Auspicia, an author or co-author of several monographs and textbooks and more than eight dozen scientific works, studies and conference contributions, he has experience as a leader or co-researcher of eleven research projects.


Curriculum vitae

Education

2015: On June 2, 2015 was awarded the title professor by President of the Slovak Republic
2005: Comenius University in Bratislava, Faculty of Management, granting academic title associate professor (abbreviated as “doc.”), in the field of 3.3.15 Management
2003: Comenius University in Bratislava, Faculty of Management, granting academic degree "philosophiae doctor" (PhD.) in the scientific field 62-90-9 Business Management
1990 – 1995: Comenius University in Bratislava, Faculty of Philosophy, Study programme: Sociology – awarded title: Master (M.A.)
1985 – 1989: Secondary Economic School (High School of Economics), Branch of study: Foreign Trade

Internships and study stays

1998: Manchester Metropolitan University, Great Britain (November – December), international mobility within the project TEMPUS-PHARE European Studies in Business Administration (S_JEP 12491-97)
1999: University of Udine, Italy (July), international mobility within the project TEMPUS-PHARE European Studies in Business Administration (S_JEP 12491-97)
2001: University of Trento, Italy (December), international mobility within the project European Integration Studies in Support to the EU Accession (IB-JEP-14-383-99)
Socrates/Erasmus at
2006: Universidade de Coimbra, Portugal, Erasmus (May 30 – June 3), lectures
2008: Istanbul Kültür University, Erasmus (22. – 28. November) lectures
2009: Ecole Supériore de Commerce de Chambéry, Erasmsus (9. – 14. November), lectures

Process of employment

1995-2002: Comenius University in Bratislava, Faculty of Management, assistant, deputy head of the Department of Marketing
2002-2004: Comenius University in Bratislava, Faculty of Management, senior lecturer, deputy head of the Department of Marketing
2004-present: Comenius University in Bratislava, Faculty of Management, head of the Department of Marketing
2004-2016: Comenius University in Bratislava, Faculty of Management, vice-dean for education
2010-present: Tomas Bata University in Zlin, Faculty of Multimedia Communications, academic staff

Membership of bodies

Scientific and Artistic Board of Faculty of Multimedia Communications, Tomas Bata University in Zlín, member since 2017

Faculties and departments

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