Mgr. Eva Vázalová Gartnerová, Ph.D.
Ateliér Arts ManagementU42/253 Twitter:
@zlevazprava
Author identifiers
Mgr. Eva Gartnerová, PhD., is an assistant professor and the Head of the Department of Arts Management at the Faculty of Multimedia Communication, Tomas Bata University in Zlín, and serves as the manager of G18 gallery. Her scientific inquiries now focus on the field of audience engagement in museums and cultural institutions. She is active in the field of cultural and creative industries at the academic level, serving as a consultant and advisor in several international cultural, artistic, and development projects.
As a Fulbright Scholar, she conducted her research on audience engagement in university museums in the USA in 2021/2022. Dr. Gartnerová is a member of several international educational and research networks, such as ICOM, AAM, AAMG, UNIVERSEUM, ELIA, MUSEUM ASSOCIATION, and actively participates in international projects like INTERcost, Visegrad Funds, ERASMUS+, and Creative Europe. She was awarded the Fulbright Scholarship in 2021 to conduct her research on audience engagement in university art museums in the United States.
Additionally, in 2022, Dr. Gartnerová was part of the Young Aspen Leadership Program, further enhancing her leadership skills and industry connections. She also recently (2023) completed a research study visit to several university museums in Australia, broadening her international perspective and enriching her contributions to the field of arts management and cultural engagement.
Currently, she was awarded TAČR to explore the accessibility of Czech museums towards people with learning disorders.
- Vision and Mission as the Base for Strategic Branding” and “Communication through the World at Department Media and Communications, St. Pölten University of Applied Sciences, Austria – International Week, November 2019
- Arts Marketing, SMK University of Applied Social Sciences, Lithuania, ERASMUS mobility (certificate), 2020
- Audience engagement in university museums, Wichita State University, Wichita, KS, USA (Novemeber, 2022)
- Audience engagement in university museums, Ulrich Museum of Art, Wichita, KS, USA (February, 2022) Senior Wednesday
- Audience development and communication in art museums, Columbia College, Chicago, USA (March, 2022)
- Audience Engagement Best Practices and Strategies, Eastern Connecticut State University, January 2022, Fulbright Outreach Lecturing Fund
- Audience Engagement within University Art Galleries and Museums, University of South Carolina, Columbia, February 2022, Fulbright Outreach Lecturing Fund
- Arts management and its impact on university museums development, SMART Museum of Art, The University of Chicago, USA, April 2022
- Introduction to Audience Engagement in Museums, GLOCAL Summer School in Prague, organized by Charles University in cooperation with other ERASMUS Mundus partners. Prague, September 2022
- Image communication of art museums as a part of their branding, Pontifical University of John Paul II., Krakow, Poland, February 2023
- Audience engagement and digitalization, ASP gallery, Academy of Fine Arts Krakow, Poland, February 2023
- Making Culture Accessible: Inclusivity and disability in Cultural Institutions, Institute of Sociology, University of Porto, Porto, Portugal, April 2023
Curriculum vitae
Education
- 2016: Master’s degree in Marketing communication, Faculty of multimedia communication, Tomas Bata University in Zlin. The Czech Republic
- 2020: Doctoral studies, Ph.D. degree, Design and multimedia, Faculty of multimedia communication, Tomas Bata University in Zlin. The Czech Republic. Mapping of university galleries and their potential for international cooperation
- 2020 - 2021: Cultural management, Postgraduate Center, University of Vienna, Austria
- other courses:
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- 2022: Creating Meaningful and Inclusive Museum Practices, International Council of Museums (ICOM)
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- 2020: Arts and Theater Institute Czech Republic, Academy of cultural management
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- 2018: European Cultural Academy, Venice, Italy, Design: The world around us
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- 2017: Visegrad Academy of Cultural Management Slovakia, Poland, Ukraine
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- 2017: NODE center, Berlin, Germany, Expanding exhibition
Internships and study stays
Research visits:
2023: Australia: Inclusion and cultural mediation at university museums
2023: Poland: Accessibility of museums and cultural venues
2021 - 2022: United States: Fulbright research - Audience engagement in university museums
Study exchanges:
- 2012 Tallinn University, Baltic Film and Media School, Tallinn, Estonia
- 2014 Stamford University, Bangkok, Thailand
- 2015 University of Lodz, Poland
Internships:
- 2013 TDM 2000, Cagliari, Italy
- 2016 LAB Cultural Centre, Abano Therme, Italy
- 2018 ŠKUC Gallery, Ljublana, Slovenia
Process of employment
2022 - present Head of the Department of Arts Management, Faculty of Multimedia Communication, Tomas Bata University in Zlin
2022 - present CEO of company Shifters
2019 - 2022 - Head of the communication agency (COMAG), Faculty of Multimedia Communication, Tomas Bata University in Zlin
2017 - 2019 - Manager of PR and communication, University Gallery G18 in Zlin
2016 - 2017 - Head of PR, Technological Innovation Centre in Zlin
Membership of expert organizations
ICOM (UMAC)
Europa Nostra
ENCC
AAMG
ELIA
Arts management network
Creative activities
Publications
Project outputs
Other publications
1.) GARTNEROVÁ, Eva. Case study of communication of the project water for all. In DOKBAT 2017 – 13th Annual International Bata Conference for Ph.D. Students and Young Researchers. Zlín : Fakulta managementu a ekonomiky, UTB ve Zlíně, 2017, s. 105-111. ISBN 978-80-7454-654-9.
2.) GARTNEROVÁ, Eva, JUŘÍKOVÁ, Martina, KOCOUREK, Josef. Project teaching at university – a tool for presenting proposals for prevention and solving the problem of the general public. Turkish Online Journal of Educational Technology, 2017, roč. Neuveden, č. 1, s. 768-774. ISSN 2146-7242.
3.) GARTNEROVÁ, Eva, JURÁŠKOVÁ, Olga, JUŘÍKOVÁ, Martina, ŠRAMOVÁ, Blandína, SOUKALOVÁ, Radomila, ŠVIRÁKOVÁ, Eva, HARANTOVÁ, Lenka. Voda pro všechny. Zlín : Univerzita Tomáše Bati ve Zlíně, 2017. 117s. ISBN 978-80-7454-684-6.
- GARTNEROVÁ, Eva. Interdisciplinary cooperation at university and its potential for creative and cultural industries in the czech republic. In ICERI2018 Proceedings. Valencia : IATED Academy, 2018, ISBN 978-84-09-05948-5.
5.) GARTNEROVÁ, Eva. Acommpaning program of university galleries as a tool of nonformal education. In ICERI2019 Proceedings. Valencia : IATED Academy, 2019, ISSN 2340-1095. ISBN 978-84-09-14755-7.
6.) GARTNEROVÁ, Eva. Přístup k návštěvníkům univerzitních galerií a udržitelnost jejich zapojení. In 2019,
7.) GARTNEROVÁ, Eva, VESELÁ, Romana, ZELINSKÝ, Miroslav, VALENTOVÁ, Petra, MAŇASOVÁ HRADSKÁ, Helena, JAKUBÍČEK, Vít. Irreversible Traces: Tradition and sustainability as the annual theme of the G18 Gallery. 1 Zlín : Univerzita Tomáše Bati, Fakulta multimediálních komunikací, 2019. 287s. nedefinováno. ISBN 978-80-7454-870-3.
8.) GARTNEROVÁ, Eva. Univezitní galerie a jejich potenciál pro mezinárodní síťování. Zlín, 2020. ISBN 978-80-7454-942-7. Disertace. Univerzita Tomáše Bati ve Zlíně. Vedoucí práce Doc. Mgr. Irena Armutidisová.
9.) GARTNEROVÁ, Eva. Typology and audience engagement of university galleries. Muzeológia a kultúrne dedičstvo – Museology And Cultural Heritage [online]. 2021, vol. 9, iss. 1, s. 119-134. [cit. 2022-03-29]. ISSN 1339-2204. Dostupné z: https://muzeologia.sk/index_htm_files/mkd_1_21_Gartnerova.pdf.
10.)GARTNEROVÁ, Eva. Fenomén Univerzitní galerie. Prostor Zlín. 2021, XXVIII.(1/2021), 31-36. ISSN 1212-1398.