Tomas Bata University in Zlín

She works as an assistant professor at the Department of Marketing Communications at the Faculty of Multimedia Communications, which is part of the Tomas Bata University in Zlín.

She teaches the subjects Communication and Presentation Skills, Personal Selling, Human Resource Management, Corporate Social Responsibility and Soft Skills. She also participates in the Business Manager Academy course for the management public in cooperation with the Faculty of Management and Economics.

Her research interests are focused on the following areas: 1) building employee trust in their employers, 2) selling sustainable designed products to Generation Z, and 3) supporting knowledge sharing in companies. She has participated in several scientific projects. She is also a member of the PeopleFirst research team, co-author of two monographs, and author or co-author of approximately 70 scientific publications.

She is also a certified NLP coach and the contact person for the CEEPUS project at the faculty, helping students and teachers to obtain a grant for international mobility.

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Teaching

Consulting hours

Tuesday 12am - 14pm

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Curriculum vitae

Education

• 2003-2008: Tomas Bata University in Zlín, Faculty of Management and Economics, degree course in Management and Economics, Doctoral degree 
• 1999-2001: Tomas Bata University in Zlín, Faculty of Management and Economics, degree course in Management, Marketing, Master's degree 
• 1996-1999: Brno University of Technology, Faculty of Management and Economics in Zlín, degree course in Management and Economics, Bachelor's degree 
• 1992-1996: Grammar School in Uherské Hradiště 

Internships and study stays

• 20019: University of León, Spain, lecturer within the Erasmus programme 
• 2018: University of Angers, Institute of Technology, France, lecturer within the Erasmus programme 
• 2016: Ekonomická univerzita v Bratislave, Slovakia, lecturer within the Erasmus programme 
• 2015: BBA INSEEC Ecole de commerce Europeenne, campus Lyon and campus Bordeaux, France, lecturer within the Erasmus programme 
• 2014: HELLA AUTOTECHNIK, s.r.o., HR department, Mohelnice, Czech Republic 
• 2014: ISCAP School of Accounting and Administration of Porto, Portugal, lecturer within the Erasmus programme 
• 2013: ECE Inseec Group Bordeaux, France, lecturer within the Erasmus programme 
• 2012: Université Jean Moulin Lyon 3, France, lecturer within the Erasmus programme 
• 2009: ESC St. Etienne School of Management, France, lecturer within the Erasmus programme 
• 2009: Laurea University of Applied Sciences, Espoo, Finland, lecturer within the Erasmus programme 
• 2006: School of Technology and Management of Beja, Portugal, lecturer within the Erasmus programme 
• 2006: Uniwersytet Rzeszowski v Rzeszowě, Poland, lecturer within the Erasmus programme 
• 2005: Haute Ecole Mosane d'Enseignement Superieur v Liege, Belgium, lecturer within the Erasmus programme 

Process of employment

• 9/2023-present: Tomas Bata University in Zlín, Faculty of Multimedia Communications, Department of Marketing Communications, asisstant professor 
• 1/2020-present: Knowledge Sharing, s.r.o., co-founder, consultant and lecturer, consulting in the field of knowledge sharing
• 10-12/2024: Charles University, Faculty of Physical Education and Sport, lecturer of the course Communication and communication techniques
• 6-7/2022: External evaluator of companies registered for the Fair Employer of the Zlín Region 2022 survey
• 1-2/2022: cooperation on the methodology of the Master's Exam, general part (for area 1.3 Personnel Management) for the National Pedagogical Institute
• 1/2008-8/2023: Tomas Bata University in Zlín, Faculty of Management and Economics, Department of Management and Marketing, asisstant professor 
• 9/2003-12/2008: Tomas Bata University in Zlín, Faculty of Management and Economics, Department of Management and Marketing, asisstant 

Membership of expert organizations

• People Management Forum, member since 2012 

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Creative activities

Publications

Project outputs

Other publications

Staňková, Pavla; Bačuvčík, Radim; Stránský, Michal; Benyahya, Petra; Maňasová Hradská, Helena: Marketingová komunikace udržitelnosti ke generaci Z v kontextu udržitelného designu. Tomas Bata University in Zlín, Faculty of Multimedia Communications. 2025. ISBN 978-80-7678-383-6. Available at http://hdl.handle.net/10563/59072

Gregar, Aleš; Švec, Vlastimil; Kressová, Petra; Ladová, Janka; Matošková, Jana; Ershova, Maria; Bejtkovský, Jiří; Mikeska, Martin; Bočincová, Zuzana; Harantová, Lenka; Chernel, Andras: TACITNÍ ZNALOSTI A ÚSPĚŠNÉ ŘÍZENÍ monografie k závěrům řešení projektu GAČR, reg. č. 406/08/0459, Rozvoj tacitních znalostí manažerů. 2011. Alfa print, ISBN 978-80-970360-1-0.